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Links for the day
  • Eric McLuhan >Electric Language< An old flash site with one chapter from Eric McLuhan's EL. Probably way ahead of its time; still a decent remediation of the text.
Links for the day
Links for the day
Links for the day
Links for the day
Links for the day

I opened up my computer thinking about a blog entry and found out that my new NDSU blog account had just been set up. This won’t be the typical test blog, but part of my ongoing blog work at TenADay. Of course one of the goals is to just test out the Word Press interface, which, I have to admit, is very elegant from the backside. Also plays well with Safari!

So, I’m reading Manovich and thinking about McLuhan, which is how I read everything. I’ve been thinking for a while that Manovich’s new media forms, film and database, map onto McLuhan’s hot and cool in potentially interesting ways, but I haven’t known what to do with the 5 principles of new media Manovich lays out. But here is how Manovich makes sense of his relationship to McLuhan. He says, “New media calls for a new stage in media theory whose beginnings can be traced back to the revolutionary works of Harold Innis in the 1950s and Marshall McLuhan in the 1960s. To understand the logic of new media, we need to turn to computer science” (48). So Manovich sees his work as part of a new stages of media studies, which is fair enough. McLuhan definitely represents first-wave media studies, with lots of flaws and limitations. I have seen others refer to the more sociological and fine-grained analyses that followed McLuhan as being a second wave of media studies (the work done in the ’70s and ’80s, maybe even 90s, culminating in Remediation?), leaving Manovich, perhaps, as a third-wave, concerned with code, software, and computing capabilities.

Manovich also makes a distinction between what he calls the “cultural interface” or “cultural layer” of new media and “the computer layer” of new media (46). This is another way of describing his third wave, but what this phrasing helps me understanding is that I am primarily interested in (and qualified to analyze), the cultural layer, the interface layer. I have even adopted “working at the interface” as the title of my video blog, and I plan to use it as a subtitle in almost already started book, McLuhan for Compositionists: Working at the Interface.

I also understand more clearly that my work (published and in my head) never advances new theories, but instead tries to synthesize and use existing theories or concepts or practices in new ways. My book project would not advance a “new rhetoric for new media” but instead would try to synthesize the diverse scholarship that already exists, and most specifically, locate the various terms (hot and cool, immediacy and hypermediacy, film and database) on a functional map of cultural interfaces: Scott McCloud’s big triangle. My reasons for wanting to do this kind of synthesis project (beside the obvious fact that I don’t have a new theory to contribute) is that I think the field of composition studies could benefit from a more solid and interconnected base of concepts we could teach and research from. It might also be useful it we all spoke more similar languages, or at least understood more clearly how the “interface language” spelled out by Kress and Van Leeuwen relates to the inteface language of McLuhan, McCloud, and Manovick.

Links for the day
  • Specters of Mcluhan This site looks to be an ongoing bibiographic project by Richard Cavell (author of McLuhan in Space) and Jamie Hilder. The collection is selective rather than exhaustive (which means they didn't include my review of 4 McLuhan books ; ). They did identify
Links for the day
Links for the day
Links for the day
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The Official (for now) Home Page of Kevin Brooks, Associate Professor of English, North Dakota State University.


Working at the interface of literacy and electracy, print culture and visual culture, text and image, visual and acoustic space. What better way to hold these things together than SuprGlu?

Online Publications

"Changing the Ground of Graduate Education: Wireless Laptops Bring Stability, not Mobility to Graduate Teaching Assistants." (Abstract only.) Going Wireless.

"The Classical Trivium: A Heuristic and Heuretic for New Media and Digital Communication." Kairos 11.3 (2007).

"What's Going On? Listening to Music, Composing Videos." Computers and Composition Online. 2006.

"Remediation, Genre, and Motivation: Key Concepts for Teaching with Weblogs." Into the Blogosphere, 2004.

"The McLuhan Retrieval Reviewed." Kairos 9.1 (2004).

Online Projects, in Progress

"Career Compass and Multimedia Lab: The MyStory as Pedagogical, Problem-finding Genre." Presented at the North Dakota Humanities Summit, Oct. 2006.

"Strangers in a Strange Land: A MEmorial for the Lost Boys of the Sudan*." Presented at Computers and Writing 2007.

"Understanding Weblogs: A Visua-Verbal Probe." Presented at the Great Plains Alliance for Computers and Writing Conference. Reviewed by Catherine Hooper (slightly different title).

Something Personal

Family Photo Album"

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